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How to evaluate a CV
I’ve recently been involved in reviewing the CV’s of some marketing apprentice candidates for a major social housing provider, plus the March assignment for the CIM Intro Cert asks students to evaluate...
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What being ‘chartered’ means to me
I was recently reading a discussion on Linkedin around Chartered Marketer status and what it means to those that do and do not have it. I didn’t join in the discussion but later was at a meeting where...
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Is blogging worth it?
Back when I was managing a regional study centre for Oxford College of Marketing and working as a freelancer, I blogged on a regular basis to firstly provide additional resources for students, and...
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Apparently marketers ‘lack influence’… so what are you doing about it?
The CIM Marketing Confidence Monitor (wave three) survey results released last week (June 17) say marketers are concerned about their lack of influence on business strategy. This infographic shows you...
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Is it important to like your manager?
A friend of mine goes back to work next week after a year of maternity leave. She’s going back to the same senior merchandising role that she’s been doing successfully for 9 years but on a different...
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Women lack the confidence needed to be ambitious
There’s been a lot in the press recently about gender differences in the workplace. Three things in particular have caught my eye (and ear): This CMI survey on the gender pay gap highlighting that male...
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How NOT to use LinkedIn – a guide for people wanting to fail at growing their...
Add a comment below if you have any more useful tips for people wanting to fail at growing their professional network on LinkedIn. Need to zoom in? You can view the original presentation here on...
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Are you an engaged employee?
I was at an internal communications conference recently and we were discussing the 8 factors that drive employee engagement. If you get these 8 things right, then employees feel engaged which leads to...
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Have you Googled yourself lately?
I was recently at a presentation about digital communications and when the speaker asked if anyone had Googled themselves lately there were sniggers in the room. Maybe my fellow delegates were thinking...
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Become stronger by knowing your strengths
It’s not exactly new but I am new to it. I’m talking about Strengths Finder. Imagine a workplace where everyone plays to their strengths every single day. Where people invest in improving their areas...
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